Visual storytelling that connects people, place & purpose.

Experiential design installation at VCU Health Children's Hospital of Richmond
VCU Health Children’s Hospital of Richmond Photography by Garrett Rowland

How We Work

We design with clarity, warmth, and intention. Every project begins with listening: understanding the people who use a place, the stories that shape it, and the emotional needs at play. From there, we translate research and narrative into visual systems that feel human, grounded, and welcoming.

Our approach blends strategic thinking with a modernist, illustration-driven aesthetic. We work collaboratively with architects, health systems, civic partners, and community organizations to create environments that support orientation, reduce stress, and celebrate local identity.

Across experiential graphics, public art, and studio-led work, we strive to make meaning visible: thoughtful design that helps people feel connected to their surroundings and to one another.
APS Deer Valley Campus mural
Liz Taylor, experiential designer, illustrator, and public artist
Liz Taylor, NCIDQ is an experiential designer, illustrator, and public artist whose work explores belonging, language, and the role of storytelling in built environments. With more than 25 years of experience in experiential and community design, she brings a thoughtful, research-driven approach to every project.

Her practice combines clarity, warmth, and a modernist visual sensibility to create environments that help people feel welcomed, oriented, and connected to place. Across experiential graphics, civic installations, and independently developed work, Liz focuses on designs that support human well-being and celebrate the quiet, meaningful moments that shape everyday experience.
Let’s build something meaningful together.